Social Listening for Institutional Resilience

students sitting around table with laptop. Brandwatch and Brand24 logos on bottom right corner

Project Description 

Tens of thousands of conversations about our brand, community, students, and programs are flowing all around us through digital channels and yet the university often misses these conversations. Social listening technologies allow institutions to track and analyze digital conversations for actionable insights that can improve services, uncover new needs, and engage potential students, community stakeholders, staff, and faculty to advance our mission. We propose to harness the power of social listening for a period of two years to enhance the capabilities of our admissions team, improve services to students, and promote our role in bolstering the region’s employment and reputation.

Co-Principal Investigators

Raymond Wrabley 
Pitt Johnstown 

Skip Glenn
Pitt Johnstown

Goal Area